Wicked Experiences Coming to Universal Hollywood and Universal Orlando Resort in October 2024
Universal has announced that Wicked experiences, including merchandise and dining, will be coming to Universal Studios Hollywood and Universal Orlando Resort in late October 2024. The experiences will open ahead of Universal Pictures’ Wicked., debuting in theaters on November 22, 2024.
The experiences will be different between Orlando and Hollywood.
The engaging Wicked experiences will differ at each of the destinations but are both designed to capture the imagination and spirit of the breathtaking world of Wicked, allowing guests to express their fandom through fashion and accessories, while stepping into the story for the first time ever.
Universal Studios Hollywood
Beginning in late October 2024, the Feature Presentation store within the theme park and the UNIVRS store at Universal CityWalk Hollywood will offer Wicked experiences. Feature Presentation will have props from the film and a photo op.
Later, with the film opening, costumes will be displayed inside the Universal Cinema, an AMC Theatre, at Universal CityWalk.
Universal Orlando Resort
The former location of the UNIVRS store will be used for a Wicked experience that allows guests to walk down the yellow brick road and visit various locations from the film.
This exclusive, one-of-a-kind experience will whisk guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University to the Emerald City. Fanciful costumes and props created by the designers from the film will also be on display as guests become immersed in spectacular scenic and theming that will recreate some of the most memorable moments of the film.
Merchandise
Apparel, home goods, accessories, toys, and more will be available at Universal Orlando Resort, Universal Studios Hollywood, and Universal Citywalk locations.
The Wicked logo will be featured on many items, such as hats, totes, notebooks, and mugs. There will also be fashion dolls from Mattel, Funko Pops!, LEGO sets featuring the Land of Oz, Loungefly bags, and cosplay and prop replicas from The Noble Collection.
The Shiz University collection is inspired by the school where Glinda and Elphaba first meet. The collection will feature a Spirit Jersey, duffle bag, tumbler, hat, journal and more.
Studio MinaLima developed exclusive, Wicked-inspired graphics and prints for apparel, accessories, home goods, confections, and stationery.
Limited-Time Treats
Wicked-inspired dining will be offered at both theme park locations. Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at both Universal CityWalk locations will also offer limited-time treats.
Other Universal Parks
According to Universal, Wicked activations will also make their way to parks outside of the United States.
More Wicked celebrations are coming to Universal Studios Singapore and Universal Studios Japan later this year and early next.
