Six Flags Live – The Daily TV Show That Never Was

Six Flags once explored the idea of a daily TV show for its parks. If you dare, you can now watch the pilot episode thanks to the Retro Six Flags YouTube channel.

The History of Six Flags Live

In 1994, two Oklahoma City-based companies started working together: advertising agency Ackerman McQueen and Premier Parks, a then-small regional amusement park operator and real estate firm (not to be confused with the modern-day North American amusement park operator Premier Parks, LLC). After Premier Parks acquired Six Flags Theme Parks in 1998, the advertising agency continued working with the larger company. Premier Parks would rebrand itself and most of its properties to Six Flags.

According to an Internet Archive page, Ackerman McQueen and Premier Parks had a significant partnership up until 2003.

We were involved in virtually every aspect of their communications and marketing process, producing over 700 television spots and nearly 100 radio commercials per year, crafting individual marketing and media plans for each park, and naming and developing all new ride and attraction logos.

In 2001, Ackerman McQueen created an MTV “Total Request Live”-style show for Six Flags. Presumably, the show would air in all Six Flags parks and be something guests could watch while waiting for their favorite rides.

Credits

Thanks to the YouTube channel Retro Six Flags, the Lost Media Busters, and Podcast the Ride for drawing attention to Six Flags Live.

If you subscribe to Podcast the Ride’s Patreon, you can listen to a hilarious 99-minute episode in which the co-hosts digest and break down their experience watching Six Flags Live.