Universal Parks & Resorts Rebrands to Universal Destinations & Experiences
Universal Parks & Resorts is now known as Universal Destinations & Experiences. According to a press release, the rebrand “better reflects the full breadth of innovative offerings Universal brings to fans around the globe and its intent to continue to expand its business in the future.”
Image: Universal Destinations & Experiences
“Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future,” said Mark Woodbury, Chairman, and Chief Executive Officer, Universal Destinations & Experiences.
Universal Destinations & Experiences also released a new “It’s more than magic, it’s real” brand campaign for the Universal Orlando Resort and updated logos for their United States-based parks.
